THE ANTIDOTE TO NEGATIVITY

Positiva is a music label that used to be big in the 90s but has lost relevance in 2019.

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To celebrate its 25th anniversary we wanted the label to stand for something

bigger than just music — a feeling!

LIVE WORK — Compilation album and Spotify playlist.

 POSTERS — music is the best natural mood enhancer.

PR

ACTIVATION — Doctors prescribing music to patients 

suffering with mild symptoms of depression and anxiety.