THE ANTIDOTE TO NEGATIVITY
Positiva is a music label that used to be big in the 90s but has lost relevance in 2019.
To celebrate its 25th anniversary we wanted the label to stand for something
bigger than just music — a feeling!
LIVE WORK — Compilation album and Spotify playlist.
POSTERS — music is the best natural mood enhancer.
ACTIVATION — Doctors prescribing music to patients
suffering with mild symptoms of depression and anxiety.